Sometimes, the smaller volume phrase is more promising. A smaller competitor vying for organic ranking position for a phrase being targeted by major players may not have the budget to compete.

The phrase “employee benefits seminars” may generate a lot of volume, but if a human resources outsource firm does not conduct seminars, it may not be worth targeting, since it can’t help users looking for this service and thus does not align with user intent.

With Google adopting mobile first approach as mobile searches are surpassing the desktop searches, getting your business ranked on local results has become even more important.
Which is why optimizing your website for local search gives you a better opportunity of coming up with a more personalized approach that can cater to your targeted audience needs and wants specifically.
However, choosing the right local keyword that can bring in more quality traffic and sales for your business can be quite a challenge, if you do not know how to perform the local keyword research correctly. We help find the right set of keywords that local users would use and not just add location name in the service/product to form your keywords.

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them. Long tail words are better way to connect to the customers who are really keen on buying compared to broad search terms that help reach customers who are just looking around.