Building Customer-Centric Keyword Strategy

We find keywords based on searcher's intent, tap into the questions prospective customers are asking, learn the language they're using, and use that intelligence to plan your keyword strategy. Our keyword search is focused on finding answer to user’s search intent, “Are people searching for this term looking to buy a product or service, or for another reason?” Google’s RankBrain algorithm focuses on purpose of search rather than exact match terms. It’s crucial that the intent of your keyword matches the purpose of the content on a web page or blog post. Otherwise, that page won’t rank.


Intent Based Strategies

Rather than focusing on just exact match terms, we focus on selecting keywords that revolve around search intent of the users.

Competitive Analysis

No strategy is complete without knowing what competitor are doing.
What keywords have your competitors used in their keyword optimisation?
What is their Google page rank?
What does their site have that yours doesn’t?
We provide the answers to these questions to show what keywords people are searching for to find the services that you offer.

Find Keywords You Can Actually Rank For

We just don't rely on Google Tool to suggest the keywords for targeting. Tools rarely show you keywords that are closely – but not directly – related to what you sell. No wonder so many keywords are next to impossible to rank for: every one of your competitor is targeting the exact same keywords! We work to find the niche and help you trap the untapped user market.

Focus on Lead Generation

Companies invest in keyword research for SEO to generate sales leads and revenue, and that is precisely where our focus is. Whether it’s a survey of the most popular terms or long tail keyword research, we select keywords based on their probability of attracting attention from good prospective customers.


Understanding the characteristics and search behaviors of your target audience(s) is important for selecting keywords that attract the attention of highly qualified prospects.

Sometimes, the smaller volume phrase is more promising. A smaller competitor vying for organic ranking position for a phrase being targeted by major players may not have the budget to compete.

The phrase “employee benefits seminars” may generate a lot of volume, but if a human resources outsource firm does not conduct seminars, it may not be worth targeting, since it can’t help users looking for this service and thus does not align with user intent.

With Google adopting mobile first approach as mobile searches are surpassing the desktop searches, getting your business ranked on local results has become even more important.
Which is why optimizing your website for local search gives you a better opportunity of coming up with a more personalized approach that can cater to your targeted audience needs and wants specifically.
However, choosing the right local keyword that can bring in more quality traffic and sales for your business can be quite a challenge, if you do not know how to perform the local keyword research correctly. We help find the right set of keywords that local users would use and not just add location name in the service/product to form your keywords.

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them. Long tail words are better way to connect to the customers who are really keen on buying compared to broad search terms that help reach customers who are just looking around.

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