Life was moving just fine until Jan 2020 when a virus brought a complete overhaul of the way we live. No country, no government, no organization was spared and overnight, everyone was forced to rethink ways to transform and sustain. In response, businesses and schools…

Many CMO’s are nowadays shifting their ad spend to building relationships with their customers. Today society doesn’t need advertising the way it used to be, people are becoming less receptive to interruption-based display ads. So what should it be? Advertising has always been a very…