How And Why To Perform A Social Media Audit
Social media is one of the crucial strategies for business marketing. The use of social media for business purposes is increasing rapidly, and there is also a need to make sure your social media machinery is running as best as possible. This is where a…
8 eCommerce SEO Mistakes You Should Avoid
ECommerce businesses often get so caught up in promoting their products that they tend to neglect their website and SEO. However, due to the number of products and their respective pages, eCommerce websites are usually complex and difficult to manage. If you are not careful, you…
How to protect your website from negative SEO
Google constantly tries to improve their algorithm and the way they approach ranking websites. Read about how you can protect your website from Negative SEO.
Post Pandemic – What’s Next for Digital Transformation?
Life was moving just fine until Jan 2020 when a virus brought a complete overhaul of the way we live. No country, no government, no organization was spared and overnight, everyone was forced to rethink ways to transform and sustain. In response, businesses and schools…
6 Tips for Writing Evergreen Content
Content marketing is a fundamental pillar of digital marketing today. Indeed, it concerns Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and a plethora of other practices. Even after successfully promoting content and ensuring conversions, among its various challenges lie content longevity and value retention….
How Businesses Should Handle Negative Comments on Social Media
Social media can be an excellent asset for businesses. It’s used for marketing, branding, communicating with customers, and even customer service. But it’s also a double-edged sword. After all, it’s a public forum, and you can’t control what others say, so you can expect to…
How to Make Your Website More Accessible
The concept of web accessibility is not new. Since the 90s, there have been initiatives to make the www available to all. And it means literally to all, including the people with various impairments, level of disabilities, and special needs. It doesn’t take too much…
The Importance of an SEO Audit for Your Business
Well into the digital age, the days before Search Engine Optimization (SEO) are a thing of the past. What some believed to be a general buzzword for new marketing strategies a decade ago has now proven itself as a viable asset. Thus, most businesses today…
Shifting from Display Ads to Relationship Ads
Many CMO’s are nowadays shifting their ad spend to building relationships with their customers. Today society doesn’t need advertising the way it used to be, people are becoming less receptive to interruption-based display ads. So what should it be? Advertising has always been a very…