How And Why To Perform A Social Media Audit
Social media is one of the crucial strategies for business marketing. The use of social media for business purposes is increasing rapidly, and there is also a need to make sure your social media machinery is running as best as possible. This is where a…
Post Pandemic – What’s Next for Digital Transformation?
Life was moving just fine until Jan 2020 when a virus brought a complete overhaul of the way we live. No country, no government, no organization was spared and overnight, everyone was forced to rethink ways to transform and sustain. In response, businesses and schools…
The Importance of an SEO Audit for Your Business
Well into the digital age, the days before Search Engine Optimization (SEO) are a thing of the past. What some believed to be a general buzzword for new marketing strategies a decade ago has now proven itself as a viable asset. Thus, most businesses today…
Shifting from Display Ads to Relationship Ads
Many CMO’s are nowadays shifting their ad spend to building relationships with their customers. Today society doesn’t need advertising the way it used to be, people are becoming less receptive to interruption-based display ads. So what should it be? Advertising has always been a very…
Basics of Google’s Disavow Links Tools
It’s been many years since the head of Google’s web spam team Matt Cutts announced the launch of “disavow links” tool. Google’s disavow links tool allows you to inform Google that you don’t want certain external links to your website to be taken into consideration while assessing…
How to Build Sustained Customer Relationship Using Digital Media
Gone are those days when a breakup used to be the worst and extreme end of your relationship, but in today’s digital age the breakup talk is often just the beginning. It has become a troublesome task to maintain your relationship as so is maintaining…