Nahar Group is a leading real estate developer group based out of Mumbai. After a huge success with their project in Subarban Mumbai, they were going to launch a high-end luxury project in South Mumbai named EXCALIBUR.
Objective was to generate a viral buzz before the pre-launch booking opens.
Challenge – Website lacked conversion ability and was not search-friendly even though it had classy look and feel. The site was not even ranked on branded keyword as it was completely made in flash.