Getting Your Local Business on Maps so Your Customers Find You and Not Your Competitor
Local SEO is a very targeted online marketing approach. (It’s not like dropping off brochures on front-porch steps or paying for an ad in a local newspaper that may or may not be seen by a potential customer that is actually interested in your products or services.) Local SEO allows you to position your business on search engines and other digital marketing platforms so you’re seen by potential customers — on their terms.
Highly Targeted and Timely
The top reason for local search is to find a specific business. The second most common reason is to find a product or service. Many local searchers are looking for a specific business’ name, but many who search don’t have a specific business in mind when they begin their hunt. Our local search strategies help position your business and promote what you have to offer to local customers when they’re looking for your type of business. There’s no better time to connect with a potential customer than when they really need you.
Mobile Local Searches
We know how mobile usage has surpassed desktop usage and thus, our local search strategies are curated in a way that it helps your mobile customers to also reach you. Not just clicks to website, we work towards increasing your click to call to get direct inquiries.
Online directories (like Yelp, Citysearch, Foursquare, etc.) display a business’ name, address, phone number and sometimes additional information (like a menu or business description.) Local directories dominate the first page of many local search results. Local directory marketing that we specialize in has a higher conversion rate than other more traditional advertising options – up to 50% conversion on some directories. That means that by getting your business accurately listed on as many quality online directory sites as you can, you’ll convert 1 in 2 leads into an actual customer.
Unlike traditional advertising (e.g. local newspapers, leaflets, direct mail, etc.), with local SEO there is little wasted exposure. You reach potential customers when they need you — not when they don’t. This makes Local SEO both efficient and cost-effective thereby increasing your ROI.
OUR LOCAL SEO SERVICE
SEO is primarily about Relevance and Authority. On-page signals account for the relevance portion here — and in local SEO, relevance can also be broken down into two key areas: services and geography.
So in simple terms, we ensure that your website clearly indicates the services we provide and the locations in which we will provide them. If you are a dentist, then you only provide the service from your location; if you are a locksmith, you will travel farther afield.
We really don’t over-technologize this aspect — think of everything your potential customer needs to be sure that you provide the exact service they require, in the location they require it, and that you are very good at it and highly credible.
With our high-level look at relevance and authority, if on-page elements are the relevance part, then link signals are one of the key ways in which we build authority. Local SEO is not really same as Global SEO as in local SEO, location signals trumps all other factors and thus we strategically work on building these local signals to get right links to your business.
Getting your business listed in search engine maps such as Google and Bing is the foremost factor and we ensure that you are listed with the right details. Getting your address listed is pretty much wizard driven process, but there are very fine details that if missed can result in not showing up your local business when search for by user.
Google wants to triangulate the address information on your website with the information on Google My Business, and then validate this with the information on your business from around the web. The key elements are your location and citations.
We research to find all the duplicate, old, archives, business listings of your business and cleanup all profiles so that Google can find only the relevant instances. This not only increases your trust factor but also boosts your local rankings.