How to Build Sustained Customer Relationship Using Digital Media
Gone are those days when a breakup used to be the worst and extreme end of your relationship, but in today’s digital age the breakup talk is often just the beginning. It has become a troublesome task to maintain your relationship as so is maintaining a lifelong relationship with your customer. In today’s era when we have numerous options for a single market and everything is just a click away, it’s a tedious job to maintain a loyal customer base. You have to make extraordinary efforts to build life long relationship with them.
Understanding Different Digital Marketing Strategies:
For building effective strategy to maintain your customer base its important to get proper insight about different strategies of Digital Marketing and deciding which one’s best suited for you.
Here’s an often quoted instance which best explains all:
“You see a gorgeous girl at a party. You go up to her and say: ‘I am very rich. Marry me!’ That’s direct marketing.
“You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: ‘He’s very rich. Marry him.’ That’s advertising.
“You’re at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride, and then say: ‘By the way, I’m rich. Will you Marry Me?’ That’s public relations.”
Which Strategy Will Be Optimal For Me????
We all are aware that with Google’s constantly changing algorithms it is not advisable to hang on to old and traditional SEO methods. You have to give extraordinary efforts to keep your business ahead. So, the question arises, which strategy to follow in order to do so?
Well if you ask me I would say the future of Digital Marketing Lies on the shoulders of Public Relations.
Why Public Relations??
Digital PR is building presence on Internet and managing online reputation for brands and businesses through various mediums like social media, websites, blogging, and online media coverage, keeping in mind the interest of our customers. Once you have managed to build a brand for your business then it becomes easy to gain trust and maintain a loyal customer base.
Some Other Add-on’s To Make You Popular Among Customers:
- Make proper use of the other digital marketing tools like Email Marketing, Mobile Marketing, Pay Per Click, Social Media Marketing, etc.
- Content is the king – Always optimize your website for its content as content is said to be the king in Digital World. Its a dominant factor for keeping your customer on your website for long.
- The content should be original, relevant and should add value to your website.
The Ending Note:
It may be a challenging job to maintain a loyal customer base. But using the best Digital Marketing Tools to your benefit would do the magic.